Privacy Policy
Last updated: 20 November 2025
This Privacy Policy explains how Purple Research Solutions Ltd (“we”, “us”, “our”) collects and uses personal data in connection with the website purple-research.co.uk.
1. Who We Are
Purple Research Solutions Ltd is a UK-based company providing:
- Software development and consultancy;
- Custom module and framework creation (including The Purple Framework);
- Electronics and hardware design;
- Research and training services.
Data Controller: Purple Research Solutions Ltd
Company Number: 04359226
Website: purple-research.co.uk
Contact Email: info@purple-research.co.uk
We operate from a private residential address in the United Kingdom, which we do not publish for privacy and security reasons.
2. Data We Collect
We keep data collection through this website to a minimum. The types of data we may process include:
2.1 Information You Provide to Us
You may choose to provide personal data when you contact us, for example by email or via any contact form we provide. This may include:
- Name;
- Contact details (such as email address);
- Organisation and role;
- Any other information you include in your message.
2.2 Information Collected Automatically
When you visit our website, certain technical information is collected automatically, such as:
- IP address (which may be truncated or anonymised depending on configuration);
- Browser type and version;
- Device type and operating system;
- Pages visited and time spent on the site;
- Referring websites.
This information is typically collected via cookies and analytics tools and is used in aggregated form to understand how our website is used.
3. How We Use Your Data
We may use the personal data described above for the following purposes:
- To respond to enquiries, questions or requests you send to us;
- To provide and improve our website, content and services;
- To analyse how visitors interact with our website, so we can make improvements;
- To maintain the security and performance of our website;
- To comply with legal or regulatory obligations.
4. Legal Bases for Processing
Under UK data protection law (UK GDPR), we must have a legal basis for processing personal data. Depending on the context, we may rely on:
- Legitimate interests: for example, to respond to your enquiries, maintain and improve our website, and understand how it is used;
- Consent: where required, for example in relation to certain cookies or analytics technologies (as configured via your browser or any consent tools we implement);
- Legal obligations: where we need to retain or disclose information to comply with law or regulatory requirements.
6. Data Sharing & Third Parties
We do not sell your personal data.
We may share personal data with trusted third parties where necessary, for example:
- Service providers who host or support our website and IT infrastructure;
- Analytics providers such as Google Analytics (in accordance with their terms and data protection safeguards);
- Professional advisers (such as legal or accounting advisers) where necessary;
- Authorities or regulators, where we are required to do so by law.
Where third parties process data on our behalf, they do so under appropriate contractual and technical safeguards.
7. International Data Transfers
Some of our service providers (for example Google) may process data outside the United Kingdom or European Economic Area.
Where this occurs, we aim to ensure that appropriate safeguards are in place, such as adequacy regulations, standard contractual clauses or other mechanisms recognised under UK data protection law.
8. Data Retention
We keep personal data only for as long as is reasonably necessary for the purposes set out in this Privacy Policy, including to meet any legal, regulatory, tax or reporting requirements.
In general:
- Enquiry-related emails may be retained for a period consistent with our business record-keeping and legal obligations;
- Analytics data is retained in line with our configuration of Google Analytics and similar tools.
When data is no longer required, we will take reasonable steps to delete or anonymise it.
9. Your Rights
Under UK data protection law, you have certain rights in relation to your personal data. These include (subject to conditions and limitations):
- Right of access – to request a copy of the personal data we hold about you;
- Right to rectification – to request correction of inaccurate or incomplete data;
- Right to erasure – to request deletion of your data in certain circumstances;
- Right to restrict processing – to request restriction of how we use your data in certain cases;
- Right to object – to object to certain types of processing, including processing based on legitimate interests;
- Right to data portability – to receive personal data you have provided to us in a structured, commonly used and machine-readable format, in certain cases;
- Right to withdraw consent – where processing is based on consent, you can withdraw it at any time.
If you wish to exercise any of these rights, please contact us using the details in the Contact section below.
10. Data Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse or disclosure.
However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
11. Contact
If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at:
Email: info@purple-research.co.uk
12. Complaints
If you are unhappy with how we have used your personal data, we encourage you to contact us first so we can try to resolve the issue.
You also have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO)
Website: ico.org.uk