Cookie Policy

Last updated: 20 November 2025

This Cookie Policy explains how Purple Research Solutions Ltd uses cookies and similar technologies on purple-research.co.uk.

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help the site remember your actions and preferences over a period of time.

2. How We Use Cookies

We use a small number of cookies to:

Ensure the website functions correctly and securely;
Understand how visitors use the site, so we can improve it.

3. Types of Cookies We Use

3.1 Strictly Necessary / Functional Cookies

These cookies are essential for the basic operation of the website and are set by WordPress or related components. They may include cookies that:

Help the site load and display correctly;
Maintain basic security and performance;
Remember simple preferences (such as dismissing notifications).

These cookies do not store personally identifiable information and cannot be switched off via our site.

3.2 Analytics Cookies (Google Analytics)

We use Google Analytics to collect anonymised information about how visitors use our website, such as:

Which pages are visited;
How long visitors spend on the site;
Which browsers or devices are used.

This helps us understand what is working well and where we can improve the website. The information collected is aggregated and does not directly identify you.

Google may process this information on our behalf. For more details, see Google’s privacy and data practices.

4. Managing Cookies

Most web browsers allow you to control cookies through their settings, including blocking or deleting them. If you choose to disable cookies, some parts of the website may not function correctly.

To find out more about cookies, including how to see what cookies have been set and how to manage or delete them, you can visit external resources such as your browser’s help pages.

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law or our services. The updated version will be posted on this page with a new “Last updated” date.

6. Contact

If you have any questions about how we use cookies, you can contact us at: info@purple-research.co.uk.